There’s a quite famous proverb that goes like, “If a tree falls inside a jungle and there was no one to see it, did the tree even fall?”

Similarly, when you launch a new product/ feature, but if nobody heard about it, can you really call it a successful launch?

Sure, you must have put in a lot of effort in sizing the market, preparing the Go-to-Market (GTM) strategy and doing competitive research etc etc, but then, until you get at least a few people using that product, you haven’t really achieved anything.

Many people assume a launch to be…


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A product marketer, usually, is the only consumer-facing aspect of your marketing team. Reason being, “talking to customers” is at the center of almost everything that their job description entails. Be it, deciding on the positioning of the product, or preparing the Go-to-market strategy or defining messaging, it’s just not possible to arrive at the right answers without talking to customers.

And that’s something most of the so-called customer-facing/ customer-first/ customer-obsessed companies don’t usually have an institutionalized process for.

Now that’s a problem!

Because, in your Product Marketing interviews, you’ll be quizzed on things such as, “how did you come…


Couple of weeks back, Netflix released its Q1 2020 earnings report.

And for a layman like me, or for people with just cursory aspirations to know how the company is doing in general, there were just 4 numbers worth paying attention to.

  • Q1 Global paid subscribers added — 15.77M (vs 7M expected)
  • Q1 Revenue — $5.7B (vs $5.7B expected)
  • Q2 Global subscriber forecast — 7.5M
  • Q2 Revenue forecast — $6B

Now, after looking at these numbers, the very first question that hit me was, if the paid subscribers rate more than doubled, how can the revenues still be the same…


Chances are that if you’re reading this, you’re probably living in a Tier-1 city, earning a handsome income, enjoying all the latest technological breakthroughs around you and utilising them to simplify and streamline your daily life.

Apart from your work (and the traffic), you don’t face many challenges in your life and if anything does come up, you’re equipped, technologically, practically or at least theoretically, to deal with it. — That’s the India most of us know about.

But is that how the outlook of the majority of India looks like? Well, not really.

Let’s take a look at the…


It has been a distressful year for the technology companies going the IPO route — Uber, Lyft, Peloton, Pinterest. And let’s not even talk about WeWork — yeah, that bastard child of SoftBank!

Slack (acronym for “Searchable Log of All Communication and Knowledge”) was another big-name technology giant to go for an IPO this year by surprisingly choosing to tread down a different path, (similar to that of Spotify), listing via Direct Public Offering (DPO).

Apart from Zoom, almost all the other publicized IPOs went downhill (Uber is down ~25%. …


There’s this quote I absolutely love about internet - “Internet is as much a genius’s laboratory as it is a fool’s playground.”

And rightly so!

If you see the two extremes of internet, on one side you can today get higher education degrees and run multi-million dollar businesses online, while on the other side, you can be a total porn addict (before you roll your eyes, I’m not saying anything against it) or be part of illegal activities on the dark web.

It entirely boils down to how “you” want to use the internet & what “you” intend to achieve…


A sequential chatbot can seriously hamper your aspirations around providing a better CX

Chatbots at Work

Chatbots, today, have emerged as an extremely useful way to enhance, among other things, Customer Experience (CX) and increase the overall operational efficiency of organizations. They have the capability to support and scale business teams and provide the scope to automate a lot of manual processes of today.

But isn’t it a little too early to bank wholeheartedly upon the efficacy of chatbots to give a leg up to your CX, operations or even sales efforts.

The idea of automating and scaling personalised communications is very appealing to organizations. But try to remember of the times when you were…


In the same job for too long? You might be required to cut-short your career.

Recently I came across a post, on one of the social media sites, that said, “Don’t trust the capabilities of someone, who has been with the same company, for a lot of years.” And it knocked the wind out of me, for a few minutes!!

The reason was, I had been always taught that job loyalty matters. That staying in a profession for long means that I’m a good employee and that I could be the best thing to happen to any company, if I stay for long-term.

(If you don’t know who this guy is, Google “Arsene Wenger”)

So…


Last year in September, Apple finally launched its anniversary iPhone — the iPhone X, which is said to be the best iPhone manufactured till date, by the Cupertino based giant. Although the phone was successful in meeting all of its anticipatory buzz, there was a certain community of people who had more reasons to be happy about the new offering, than just the usual incremental improvements.

iPhone X was the first mass market mobile phone that had an Augmented Reality (AR) engine, built right into its then-newest OS — iOS 11. …

Anand Vatsya

Product Marketing @ WebEngage || Disciple of Human Psychology & a lifelong Chelsea fan.

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